Good cakes Good cookies Good vibes
Your American-inspired dessert & comfort food café near Brussels.
Our roots
Red velvet:
our roots, done properly.
Naked Cakes started with the dream of doing Red Velvet right. No dry sponge, no fake fluff, just real velvety goodness with cream cheese frosting that makes people obsessed. It's still our signature, but today you'll also find:
- Big NYC-style cookies
- Cinnamon rolls that belong in a rom-com
- Comfort food (that really does comfort your soul)
- Coffee, matcha & monthly drink specials
So yes, Red Velvet built the house, but we've furnished it with everything you need for your comfort food era.
Not just cake.
A whole vibe.
Think cinnamon rolls and grilled cheese with a secret sauce.
Think flavourful hotdogs, fluffy American pancakes or a yummy turkey bacon & egg toasted sandwich.
Think coffee, pink matcha, foamy lattes, iced teas, and drinks that change with the season.
We're a café where dessert is queen, but comfort food, matcha & coffee keep the party going.
Who we are
Who we are
(and who we're not)
It didn't start with passion. It started with frustration. I'm talking about a deep, soul-crushing frustration. 😬
Every bakery, every café, every event… the same desserts, the same things on the menu… almost everywhere. Maybe good, maybe not, but always predictable AF.
Sure, things have evolved (for sure, for sure, for sure), but I still couldn't find the flavors I craved. Where was the red velvet cake that made me go “Mmmhhh” with every bite?
After tasting mind-blowing cakes, cookies, and cinnamon rolls on U.S. road trips and realizing Belgium had none of it… I had two choices: keep complaining or start baking. So I did. The seed of Naked Cakes was born.
No over-the-top decorations. No sad café food. No lifeless sponge or soulless coffee. Just bold, unapologetic flavors: cakes, cookies, comfort food, and drinks that make you feel like the main character in your own rom-com.
Who we're not
- Same-old café vibes.Predictable isn't our thing.
- Fondant-covered sugar sculptures.We bake, we don't sculpt.
- Decorations overload.If the cake, cookie, or latte isn't good on its own, it's not good enough.
- Custom everything.We do what we do best. No “but can you make it in the shape of my dog?” requests.
- Playing it safe.Our flavors are bold, our comfort food is messy in the best way, and our vibe is anything but basic.
The good stuff
We're not a bakery.
We're a comfort food café with dessert vibes and main character energy.
Newsletter
Join the Sweet Bite Club.
You're not just here for cake. You're here for main character snacking, dessert-fueled therapy, and slightly chaotic updates from behind the scenes.
- Exclusive access to new drops & weekend specials
- First-in-line updates for events, collabs, …
- Real talk from the founder (aka Jessie) about baking & burnout
- Sneak peeks, emotional support emails & other snack-fueled moments
We only use your details for the newsletter. Promise.
Fresh from the gram
Follow us.
New drops, weekend specials and behind-the-scenes chaos. Tag us at @nakedcakes.be.
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No birthday. No anniversary. No special occasion. Just cake. That’s a good enough reason for us. 💗 -
We like things simple, but not boring. Food we actually want to eat. Drinks we actually want to order. A place we actually want to spend time in. -
For your couch. Your car. Your lunch break. Your friends. Take us with you. 💗 -
No, it’s not my birthday. 😂 Our Birthday Cookie is this week’s special. 🎂🍪 -
A little bit of Naked Cakes. What we make, what we serve, what we like. 💕 -
Oops, sorry not sorry 🤷🏼♀️🤪